BarkBiome
Title 01
BarkBiome had a vision to address canine health issues through the microbiome, prioritizing gut health to treat common digestive issues with natural ingredients. The brand required an identity and full scale development across multiple channels.
Title 02
The goal of this project was not only to create a fun, engaging visual experience but to distill complex multi-step processes into a comprehensive program that pet owners could easily follow. The BarkBiome brand required multiple points of customer input and participation in order to develop the final product. We segmented these interactions into channels (ie. intake ► digital, specimen collection ► print + packaging, etc.) to determine the assets and messaging required for a successful formulation.
Title 03
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Brand Identity
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Customer journey planning
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Illustration
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Print + Digital collateral
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Packaging design
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Social media starter.
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Title 01
The BarkBiome logomark is comprised of a paw print with the pad area shaped like microbiota. This composite signals both the product approach and focus on pet health. The primary mark is horizontal while a secondary vertical mark helps the brand adapt to multiple environments.
Title 02
The creation of the sub-branding gave Bark Biome the ability to scale into additional product lines while maintaining a consistent and ownable identity for their primary offering.
Project Year 2019
BarkBiome had a vision to address canine health issues through the microbiome, prioritizing gut health to treat common digestive issues with natural ingredients. The brand required an identity and full scale development across multiple channels.
Title 01
Title 01
The goal of this project was not only to create a fun, engaging visual experience but to distill complex multi-step processes into a comprehensive program that pet owners could easily follow. The BarkBiome brand required multiple points of customer input and participation in order to develop the final product. We segmented these interactions into channels (ie. intake ► digital, specimen collection ► print + packaging, etc.) to determine the assets and messaging required for a successful formulation.
Title 01
-
Brand identity
-
Customer journey planning
-
Illustration
-
Print + Digital collateral
-
Packaging design
-
Social media starter
-
Title 01
The BarkBiome logomark is comprised of a paw print with the pad area shaped like microbiota. This composite signals both the product approach and focus on pet health. The primary mark is horizontal while a secondary vertical mark helps the brand adapt to multiple environments.
Title 01
The creation of the sub-branding gave Bark Biome the ability to scale into additional product lines while maintaining a consistent and ownable identity for their primary offering.
