Imerman Angels
Title 01
Project Year 2015
Imerman Angels began in 2003 helping pair cancer patients with survivors "so that no one faces cancer alone." In 2015, we approached a redesign of their widely known logomark with the intent to honor the goal of the organization and its esteemed reputation while enhancing its impression. The new mark retains brand equity while instantly conveying a supportive nature, acting as a kind of Bat-Signal for all who need it.
Title 02
Evolve the brand without disrupting it and create something that would be a strong signal of strength and support.
Title 03
-
Brand identity
-
Title 01
Imerman Angels' existing logo had been the symbol of the organization since its inception making a rebrand a delicate line to walk. We did not want to sacrifice over 10+ years of brand equity or disrupt emotional connections to the existing mark. But like most 'a-ha' moments, the solution presented itself by just asking 'what is it, really?' and listening to the truest answer. We didn't need to eliminate the wings, just reposition them. Shifting them to form an embrace instantly conveyed the supportive nature of Imerman's primary objective: to make sure no one faces a cancer diagnosis alone.
Title 02
Everyone nodding together is a moment that most designers live for. The feeling of inevitability. That's what this project was. The Imerman Angels logo has endured for 10 more years - so far...
It is a project that I am immensely proud of.
Title 01
Project Year 2015
Imerman Angels began in 2003 helping pair cancer patients with survivors "so that no one faces cancer alone." In 2015, we approached a redesign of their widely known logomark with the intent to honor the goal of the organization and its esteemed reputation while enhancing its impression. The new mark retains brand equity while instantly conveying a supportive nature, acting as a kind of Bat-Signal for all who need it.
Title 01
Evolve the brand without disrupting it and create something that would be a strong signal of strength and support.
Title 01
-
Brand identity
-
Title 01
Imerman Angels' existing logo had been the symbol of the organization since its inception making a rebrand a delicate line to walk. We did not want to sacrifice over 10+ years of brand equity or disrupt emotional connections to the existing mark. But like most 'a-ha' moments, the solution presented itself by just asking 'what is it, really?' and listening to the truest answer. We didn't need to eliminate the wings, just reposition them. Shifting them to form an embrace instantly conveyed the supportive nature of Imerman's primary objective: to make sure no one faces a cancer diagnosis alone.
Title 01
Everyone nodding together is a moment that most designers live for. The feeling of inevitability. That's what this project was. The Imerman Angels logo has endured for 10 more years - so far...
It is a project that I am immensely proud of.
